What are the key motivators influencing members of the public’s decisions to take part in a randomised trial?

Key motivators might include, for example; altruism, aspects of care, benefit. Certain motivators for some people could be de-motivators for others; researchers might need to consider this if designing a study to addresses this question.
  • “For people with a medical condition, motivators will depend on what is being offered- cure? Longer life? Reduction on symptoms? Or fewer side effects? There may also be a benefit in terms of feeling more looked after , perhaps with more appointments or maybe a special clinic.”
  • “I think most people are motivated by the benefit they could receive by being on the trial and often recruits are happy that what they are doing may help others in the same situation as themselves”