What are the best approaches for designing and delivering information to members of the public who are invited to take part in a randomised trial?

Best approaches”’ might include, for example; website, leaflets,
  • “Use of a website: read a web summary and people could click on a link to read more information if they wish or alternatively continue without it. – Posters – introduction to trials being undertaken in clinics etc.  – Better pre-screening of electronic medical records (that are capable of being interrogated in this way)”
  • “A small budget for designing trial posters, adverts, leaflets are also important, depending how large and public facing the trial will be. A more professional look will improve the validity of the trial to the public.”